Research the Toyota Prius

The Toyota Prius is a pioneering hybrid vehicle that has become synonymous with fuel efficiency and eco-friendly driving. First introduced in 1997 (and in the U.S. in 2000), the Prius was the world’s first mass-produced hybrid car and helped pave the way for the widespread adoption of hybrid technology. The latest generation, introduced for the 2023 model year, marks a major transformation in both design and performance.

The new Prius features a sleek, coupe-like silhouette that’s a dramatic departure from earlier, more utilitarian models. It rides on Toyota’s TNGA-C platform, which gives it a lower center of gravity, improved handling, and a more refined driving experience. The hybrid powertrain combines a 2.0-liter 4-cylinder engine with an electric motor to produce up to 196 horsepower in the all-wheel-drive version—making it significantly more powerful and responsive than previous generations.

Fuel efficiency remains a key strength, with up to 57 mpg combined in the front-wheel-drive model, making the Prius one of the most fuel-efficient non-plug-in cars on the market. There’s also the Prius Prime, a plug-in hybrid version that offers over 40 miles of electric-only range, ideal for short commutes without using gas.

Inside, the cabin is more modern and tech-forward, featuring a digital instrument cluster, an available 12.3-inch touchscreen, wireless Apple CarPlay and Android Auto, and upgraded materials throughout. Standard safety features include Toyota Safety Sense 3.0, offering adaptive cruise control, lane keeping assist, and automatic emergency braking.

The redesigned Toyota Prius blends its iconic fuel-sipping heritage with striking design and much-improved performance. It’s no longer just the smart choice for efficiency—it’s now a compelling option for drivers who also care about style, tech, and a more engaging ride.

Your Complete Guide to the Toyota Prius: Reviews, Comparisons, Features & More